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  • Texaco Star Theater - Wikipedia
    When Texaco (now Chevron Corporation) first took it to television on NBC on June 8, 1948, the show had a huge cultural impact Once Texaco ended its sponsorship in 1953, the show became known as The Buick-Berle Show under new sponsor Buick, changing to The Milton Berle Show for its final season
  • Milton Berle - Wikipedia
    Scripted by Nat Hiken and Aaron Ruben, The Milton Berle Show also featured Arnold Stang, later a familiar face as Berle's TV sidekick Others in the cast were Pert Kelton, Mary Schipp, Jack Albertson, Arthur Q Bryan, Ed Begley, Brazilian singer Dick Farney and announcer Frank Gallop
  • Texaco Star Theater And The Rise Of TV Show Sponsors - The TV Ratings Guide
    Buick took over as a sponsor for the 1953-54 season, leaving what was long known as Texaco Star Theater to be renamed The Buick-Berle Show (Berle being the last name of the show’s host)
  • The Milton Berle Show (TV Series 1948–1956) - IMDb
    In the first year, Milton Berle was not the permanent emcee, but once he replaced the rotation, the show soared to ratings dominance (Number One in 1950-51), NBC dominated Tuesday night, and Berle became the first great star of the new medium, "Mr Television"
  • Texaco Star Theater Explained
    When Texaco (now Chevron Corporation) first took it to television on NBC on June 8, 1948, the show had a huge cultural impact Once Texaco ended its sponsorship in 1953, the show became known as The Buick-Berle Show under new sponsor Buick, changing to The Milton Berle Show for its final season
  • The Sponsor Moves In - TIME
    With Milton Berle as host, Texaco Star Theater has been credited with inspiring millions of Americans to purchase their first television set
  • Texaco Star Theater The Milton Berle Show - ClassicThemes. com
    (Lights for television in those days were so hot that they used a toy "Felix the Cat" figurine most of the time instead of a real person for testing the RCA-Victor system but somehow Milton withstood the heat, and went on to the bright lights of fame some 20 years later on TV )
  • The Milton Berle Show Final Berle Show sponsored by Buick featuring . . .
    Final Berle Show sponsored by Buick featuring Steve Allen, Martha Raye, Joan Blondell: With Milton Berle, Martha Raye, Steve Allen, Charlie Applewhite The final episode as "The Buick-Berle Show" guests include comedienne Martha Raye, Steve Allen, actress Joan Blondell, singers Johnny Desmond and Alan Dale, regulars Ruth Gilbert, Charlie Applewhite and Arnold Stang, and Art Mooney and his
  • VINTAGE 1950 TEXACO COMMERCIAL COMEDY SKIT - YouTube
    One of Milton Berle's TV shows was sponsored by Texaco, and this was a take-off of a regular bit that was done on Berle's show
  • Who sponsored the Milton berle tv show? - Answers
    The Milton Berle Show, which aired in various forms from the late 1940s to the early 1960s, was sponsored by several companies over its run Notably, it was frequently associated with the





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